Client:
Kia Retail
Visit site:
www.kiaretail.co.zaWhat we did
- Detailed SEO site review
- Develop an SEO site strategy
- SEO conversion optimisation recommendations
- Technical SEO recommendations for developers
- Defining PPC targeting and goals
- Develop a targeted PPC strategy
- Running ongoing PPC account optimisations
- Installing PPC conversions and analytics tracking
- Adapting PPC campaigns, adverts and keywords regularly
- UX auditing and insights
- Detailed monthly analytics reporting and feedback
“After just four months we have seen a 164% increase in conversions across our various platforms and websites. It has been an absolute pleasure working with the team at Liftr.”
- James Smith, Digital Marketing Manager, Kia Retail
Outcomes
- 37,8%increase in organic traffic in 1 month
- 40%increase in organic performance in 3 months
- 63%increase in organic goal conversions in 3 months
The Results
The goals of any SEO campaign are to gain higher rankings with search engines, increase targeted traffic and ultimately increase conversions, leads and sales. With Kia Retail this strategy showed immediate results with a 63% increase in organic goal conversions in three months.
To develop a successful PPC strategy we research your industry, competitors and available data to highlight profitable PPC opportunities. From this we create a defined strategy with clear targets and goals. For Kia Retail multiple new campaigns of various types were created to increase lead volume and reduce click costs, thus maximising budget. Early results showed a 64,4% increase in the leads conversion rate in one month.
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