Client:
Creative Living
Visit site:
www.creative-living.co.zaWhat we did
- Detailed SEO site review
- Developed an SEO site strategy
- SEO conversion optimisation recommendations
- Technical SEO recommendations for developers
- Defining PPC targeting and goals
- Developing a targeted PPC strategy
- Running ongoing PPC account optimisations
- Installing PPC conversions and analytics tracking
- Adapting PPC campaigns, adverts and keywords regularly
- UX Competitor Analysis
- Detailed monthly analytics reporting and feedback
“Liftr has assisted Creative Living with building our online presence in both organic (SEO) and paid (PPC) strategic campaigns. Since working with Liftr we have seen consistent results in our online growth.”
- Charles Tang, Director, Creative Living
Outcomes
- 78,9%increase in click conversion rate
- 51,2%increase in paid media traffic YoY
- 87,5%average top of page rate on paid media searches
- 120%increase in organic users YoY
- 43,5%increase in organic goal completions YoY
- 52,7%increase in organic product traffic YoY
The Results
The Liftr team’s dedicated approach to implementing SEO and PPC strategies for Creative Living has seen consistent results in terms of website growth, leads and conversions.
SEO improvements resulted in a 71,4% increase in organic website traffic (year on year). There were also significant improvements in the organic ecommerce conversion rate on the site.
PPC strategies saw a 102,3% increase in paid impressions for the website as well as a 17,5% decrease in the average cost per click.
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