Client:
Coricraft
Visit site:
www.coricraft.co.zaWhat we did
- Detailed SEO site review
- Developed an SEO site strategy
- SEO conversion optimisation recommendations
- Technical SEO recommendations for developers
- Defining PPC targeting and goals
- Developing a targeted PPC strategy
- Running ongoing PPC account optimisations
- Installing PPC conversions and analytics tracking
- Adapting PPC campaigns, adverts and keywords
- UX Audit
- UX Competitor Analysis
- Detailed monthly analytics reporting and feedback
“Our cost per sale has decreased dramatically (by 127%) since starting working with Liftr. Their data led development strategies have helped us see significant improvements across our various platforms.”
- Cara Williams, Creative Director, Coricraft
Outcomes
- 59% reduction in the average Cost Per Click YoY
- 21%reduction in bounce rate YoY
- 182%increase in ecommerce conversion rate
The Results
The aim of any SEO strategy is to dramatically increase the amount of targeted traffic to a website through higher rankings on major search engines like Google. To do this we focus on properly optimising the website and building authority on the website in the eyes of major search engines. Results from our SEO strategy saw a 56,7% increase in organic traffic (YoY) among other performance improvements.
To develop a successful PPC strategy we research your industry, competitors and available data to highlight profitable PPC opportunities. From this we create a defined strategy with clear targets and goals. Early results from our PPC strategy showed a 59% reduction in the average cost per click (CPC) as well as 182% increase in the ecommerce conversion rate.
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